AI built for performance. Privacy built by design.
Advertising that
goes further, faster
monthly
retailers
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Retailers
Monetize the entire shopping experience
Brands & Agencies
Smarter campaigns, simpler workflows
Integrations
Designed to fit right in
Carter plugs into all your favorite data sources and tools, so you can keep
your existing workflows while scaling up your commerce media network.
Impact
Driving $24 million in incremental ad revenue for a Fortune 1000 retailer.
Our client runs a massive retail network across Canada and the United States—but struggled to scale their revenue from retail advertising. Every campaign was manual, and manual means slow.
We got their whole new digital ecosystem set up and ready for monetization in weeks. Soon, the brands they stock were buying millions of ad placements per day and everyone was seeing serious ROI.
“Carter has made it incredibly easy for us to scale our retail media operations.
The platform has simplified onboarding brands and managing campaigns at scale, and we have already seen a clear impact on ad revenue. What stands out most is the level of transparency and control it gives us."
Head of Retail Media, Fortune 1000 Retail Client
Got questions?
Frequently asked questions
Learn how our platform supports teams of all sizes.
What makes Carter different from other commerce media platforms?
Carter is AI-powered, privacy-first, and ridiculously easy to use, but you know that by now. Our big differentiator is that unlike other platforms, we let retailers and publishers keep all their first-party data completely private… while still helping brands use it to deliver smarter ads. (Bad ads kill the vibe.)
How does the AI part work?
Our AI works behind the scenes to make sure ads land in front of the right people. It automates bidding, fine-tunes placements, and adapts your creative based on shopper behaviour. AI is also built into our reporting tools, so you get real-time nudges towards best practices. If you want a deeper explanation, we're always down to hop on a call!
Do I need a big team to manage this?
Nope! Carter actually automates most of your heavy lifting, from audience targeting to budget optimization. That means smaller teams can run full scale media campaigns without hiring more people—so don't worry, you're solid!
What does setup look like?
It's easy, don't worry. You'll get direct support from Carter's internal team to integrate with your existing systems, whether you're a marketplace, a financial institution, a travel brand or a retailer. Most setups are done in less than 4 weeks.
Am I a publisher or a brand?
Good question. If you own the ad space (like a retailer, bank, airline or marketplace), you're a publisher. If you buy ad space to promote your products or services, you're a brand. Think of Carter as the bridge between those two worlds—making it easy for brands to show ads to publisher audiences.
How does Carter help publishers make money?
If you're a publisher, we'll make it so brands can buy ad space on your website, app, or other digital properties—which is hard to do on your own. We configure everything with you, and then make it easy to manage, measure and scale your ad sales, while making sure the ads you show are relevant to your customers.
Can I control who advertises on my site?
Totally. Publishers get complete control over which brands can buy ads, which products or services appear, and how ad placements are managed. You can set custom rules, pricing and brand preferences, so you'll never see ads for brake fluid on your travel booking page or banking app.
How do I get started?
First of all, yay. It's really easy to get going—just book a demo! We'll show you exactly how Carter works, get you a custom pricing estimate, and then dive into setup.
