Carter is designed to Connect retailers and brands, Monetize the ad ecosystem for all, Scale through ML-powered optimizations and insights.
Carter for ALL
Higher Retail Media Margin
Retailers
Build a deep understanding, customer journeys, monetization opportunities and third-party data insights.
Access to First Party Targeting
Brands
Predict customer behaviour and use data-driven insights to measure and improve ROI of your marketing strategies and spend.
Accelerate Growth with Our Solutions Suite
Maximize impact and ROI utilizing our integrated suite of Monetization, Marketing, and Advertising solutions
Personalization
Deliver personalized ads using first-party and third-party data
Omni-model
Target customers with media on-site, in-app, offsite or in-stores
Optimization
Optimize across consumers, advertisers and platform using ML models
Demand-Side Platform
Effortlessly manage and optimize your digital ads for maximum impact
Audience Management
Refine your target audience, increase engagement, and drive better results through precise segmentation
CRM
Integration
Connect to your CRM platform for enriched customer attributes to boost revenue with targeted media activation
Maximize reach using omni-channel Ad units
Unlock monetization potential with integrated ad units across online, in-store and offsite touch-points
Sponsored Ads
Video
Website Banner Ads
Native Ads
Email Ads
In Store
Benefit from the best solution there is
By leveraging our solutions, you can expect to experience substantial improvements in key metrics, enabling you to drive revenue growth and maximize your online advertising potential
43%
Ad Revenue
27%
CTR
57%
ROAS
Engineered for a seamless experience
Unlock growth and efficiency with a technology stack that streamlines operations from campaign inception to customer engagement, fostering a unified journey across digital and physical realms.
Manage the E2E campaign flow from one platform. Follow a step-by-step journey to create and run campaigns, ad items, and creatives for display, sponsored, search, and video ads.
Create, schedule and view cross-channel reporting to monitor real-time data insights and analyze key performance metrics.
Manage budgets across teams by using wallets, add funds easily via credit card or contracts, and track budget spend with real-time wallet reporting.
Upload and preview creatives within the campaign flow or create templates to streamline the creative process and customize your designs.
Leverage the built-in campaign targeting across page, category, and key words or create first party audience cohorts within the platform to precisely target defined customer segments.
Powered by leading edge ML-Models
Carter comes out-of-the-box with AI-driven enablement to optimize and scale to your needs
Insights
Engine
Unlock valuable insights from your data to make informed business decisions
Generative
AI ready
Stay ahead of the curve with the power of Generative-AI to fuel your innovation
Workflow
automation
Automate and enforce rules to ensure consistency and compliance in your operations
Recommendation
Engine
Deliver personalized recommendations that drive higher conversion rates and customer satisfaction
Designed for versatility, agility and security
Modern design principles ensure Carter remains at the vanguard of advertising technology, empowering businesses to exceed their dynamic marketing objectives.
Privacy-First
Enable deep, direct relationships while maintaining transparency and trust
ML and Generative AI Ready
Pre-built capabilities to bring incremental efficiencies and productivity
Deployed in Client Cloud
Choice to deploy within your own firewall, ensuring complete ownership and control
Tailor-made
for Omni
Built for impact in an omni-first world incorporating class platform integrations
Modular and Composable
Each component can be independently integrated, allowing for tailored solutions
Talk to an expert and take your first steps into optimized growth.
