Transforming a retail giant's entire ad ecosystem

Our client had everything a major retailer could want: a thriving online marketplace, a massive network of well-loved stores, and tons of behavioural data about customers. But their outdated ad platform just wasn't cutting it. While competitors were monetizing their entire retail ecosystems, our client was tackling advertising requests manually. No automation, no AI—just one-by-one approvals for every little placement. We'll say it like it is: they were stretched thin and missing chances to cash in.

Leadership saw the problem crystal-clear: their competitors were tapping into ad revenue from brands, while they were missing out. Every unused banner, recommendation widget, and product listing meant lost revenue. But slapping ads onto everything wasn't an option, 'cause customers hate irrelevant ads with a fiery passion. (They're right, we do too.) Put simply, our client needed a way to deliver personalized ads while staying privacy-compliant. That's where Carter came in.

Company size
Enterprise

Pain point
Missing out on ad revenue from unused banners

Implementation time
30 days

In just 30 days, we turned our client's retail ecosystem into a revenue-generator. Ad revenue surged 174%, as brands they already carried spent $1.3 million on new placements. With AI optimizing every campaign, brands saw their ROAS climb by 160%, and daily ad spend grew 6.2% — driven by the fact that they now had sales attribution nailed down.

For our client, Carter meant more revenue without more approvals. For the brands they partner with, we brought precision targeting that actually converted. And for our client's shoppers, we brought ads that felt like gentle suggestions, not disruptions. The best part? Our work with them is just getting started.

Key capabilities
AI optimization
Placement optimization
Sales attribution
User permissions