Inside our platform
Get to know Carter
Inside our platform
Get to know Carter
One dashboard to track it all
The Dashboard is mission control for both retailers and brands, and gives you full oversight of your media. Retailers can see ad placements, inventory, and revenue across every brand, while brands get to see campaigns, budgeting and ROAS.
Features:
- Cross-channel performance dashboard
- AI-driven alerts for underperforming ads and budget shifts
- Top-level visualization tools
Set it and scale it
Your Campaign tab is where you manage all the creative—with guidance from AI. This is where both retailers and brands come to build, schedule and launch ads across every touchpoint from social to in-store.
Features:
- Automated insights and recomendations
- AI-driven targeting and performance forecasts
- Budget optimization with predictive analytics
- Data-driven creative optimization
Target with laser precision
The Audience tab lets retailers and brands build precise, high-intent audiences using first-party data without relying on cookies. Retailers can build audiences that convert at scale, while brands can reach them at the perfect moment.
Features:
- Behavioural targeting using browsing and purchase history
- Cohort-based segmentation
- Privacy-first compliance
Track the results in real-time
Following the money is key, and Carter's Reporting tab turns every data point into AI-powered insights. Retailers get full transparency about ad revenue and performance, while brands can track ROI and engagement.
Features:
- Connect ad exposure to purchases
- Full-funnel attribution
- Integrated wallet system
- AI-driven forecasting
Tools for retailers
Manage approvals and ROI for every brand
User controls
Approvals
Inventory management
Want to see Carter in action at a Fortune 1000 retailer?
We helped our client rack up $1.3 million in ad spend from brands—in just the first month.
Ad types
Run any ad format you want
Web & mobile ads
Put your products in the spotlight on retailer websites and
mobile apps, so you're in front of shoppers right when
they're hitting “Add to Cart.”
Social, search & email ads
Extend your reach with digital ads across social media, email
and search—keeping your brand top-of-mind at all times.
In-store ads
Show up at the point of purchase on digital screens, interactive kiosks, audio placements and in-store displays.
Non-endemic ads
Open your inventory to outside brands through an integrated
supply-side platform (SSP) to let them reach your shoppers—and
increase competition for your ad space.
