How our tools work
Carter turns real behavioural data into smarter ads that show up right where shoppers are. We connect into every part of your retail ecosystem, so you can manage ads in-store and online from one place. You'll learn exactly what makes shoppers tick, and make that data work for you and the brands you work with without any privacy risks.
For brands, that means smarter targeting, not more noise. If you're an AI geek like we are: we're using predictive analytics, contextual relevance, and dynamic segmentation to make sure your ads feel natural, not disruptive. It all works together—you're connecting onsite, out of home, and in-store advertising into a single ecosystem.
Integrations
Designed to fit right in
Carter plugs into all your favorite data sources and tools, so you can keep
your existing workflows while scaling up your commerce media network.
Technology
Get a look under the hood
AI-powered targeting
Carter's AI analyzes real-time shopping behavior to serve ads that feel relevant, not random. With predictive modeling and dynamic segmentation, we're always reading the room—to make sure brands aren't annoying customers.
Cohort A
Spring Shoppers
Activity Status
Last product viewed: Blossom red sweater
Last site visit: 13 days ago
Total site visits: 16
Predictive Modeling
Interests: Spring/Summer Fashion
Most purchased item: Trench coat
Interested in? Outer wear for spring with bright colours
Social & search integration
Carter syncs with Facebook, Instagram, Google Ads, and paid search, so brands can campaign anywhere without losing all that first-party targeting. That means more visibility, better attribution, and our same privacy-first approach.
First-party data activation
We help retailers monetize their first-party data without sharing it. AI turns loyalty insights, cart activity, and browsing behavior into smarter targeting for brands—without third-party sharing.
SSP monetization
Carter connects directly to Supply-Side Platforms (SSPs), which means all you retailers aren't limited to the brands on the shelves. You can open your inventory to third-party demand sources, so outside advertisers you trust can bid on placements and run you your money.
Scalable ad server & data engine
Carter's ad server runs auctions at lightning speed, so your ads go where they'll make the most impact. Our real-time bidding (RTB) engine places bids in milliseconds, and our infrastructure is built to scale with demand—so high-traffic surges never create any roadblocks.
Data security
Privacy guides everything we do
Integrations
Get paid, your way
We integrate with all your favorite wallets and payment gateways, so you've got flexibility on the money end. You can take Insertion Orders (IOs) and credit card payments via integrated platforms like ACI, Stripe, and PayPal—and get instant reporting while you're at it.
